23
/ 08

Discussion of tourism development at days of Moscow in Lipetsk Oblast

On August 22, a roundtable discussion on the topic “Lipetsk Oblast and Moscow: efficient marketing strategies of generating bilateral tourist flows” was held as part of Days of Moscow organized in cooperation with the Department of Culture and Tourism of Lipetsk Oblast
Развитие туризма обсудили на Днях Москвы в Липецкой области
Days of Moscow August 22–23 Lipetsk Oblast
The roundtable discussion was devoted to promising areas of tourism development, implementation of the strategy of bilateral tourist flows, new technologies in personalizing products and services for tourism, and types of tourism attractive for promotion on the external markets. Among the participants of the discussion were Mariia Kiseleva, the head of the Regional Cooperation Department of ANO Moscow Project Office for Tourism and Hospitality Development, Vadim Volkov, the head of the Department of Culture and Tourism of Lipetsk Oblast, and other representatives of the expert community of the two regions.

The participants postulated the importance of the development of the educational tourism which helped people to gain knowledge and to develop new ideas. Also, they explored the key products, routes, and services interesting for tourists from Moscow and Lipetsk Oblast.

In the course of the meeting, the parties presented the potentials of their regions for tourism. Besides, Vasilii Lebedev, the director of IKRA school of creative thinking gave a master class on shaping and promotion regional brands and on development of a tourism communications strategy. Then, Galina Rudakova, the director of Moskvarium center talked about tools for attracting major tourist flows.

After the official part of the meeting was finished, the Moscow delegation started to an excursion around the city and visited the Vintage Automobile Museum and the Museum of folk arts and crafts.

On August 22–23, a series of cultural and business events were held in a framework of Days of Moscow in Lipetsk Oblast aimed at strengthening the cooperation between the capital and the region. Lipetsk Oblast has a good potential for attracting bilateral tourist flows thanks to its vicinity to the Capital and a well-developed infrastructure.
In the course of the meeting, the parties presented the potentials of their regions for tourism.
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All rights reserved. All materials of the site are available under the Creative Commons Attribution 4.0 license, provided that the link to the source is indicated (in case of using the materials of the site on the Internet – an interactive link).