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Kremlin Walls Silhouettes, Tintinnabulation and Festivals: Objects of the Spiritual Heritage of Moscow Were Discussed at Denkmal, Russia – Moscow 2019 Exhibition

In Moscow, as a part of the denkmal, Russia – Moscow 2019 Exhibition, a panel debate entitled “Selection and Promotion of the Spiritual Heritage: The Foundation That Shapes the New Tourist Image of the City” took place. The debate was organized by the Moscow City Tourism Committee and ANO Moscow Project Office for Tourism and Hospitality Development. Participants have discussed the state of the spiritual heritage of the city and degree of its attractiveness for tourists.
Силуэты кремлевских стен, колокольный звон и фестивали: на выставке «denkmal, Россия-Москва 2019» обсудили объекты нематериального наследия Москвы

The public debate experts were represented by Ekaterina Pronicheva, the Chairperson of the Moscow City Tourism Committee, Daisy Fan, a researcher and lecturer at Bournemouth University (Great Britain), Vladimir Mukhin, the Chef de Cuisine at White Rabbit restaurant, Alena Kukushkina, an advertising, music and fashion video director, a curator of the directing course Wordshop, and others.

According to Ekaterina Pronicheva, the spiritual heritage forms the very identity that makes Moscow attractive not only for its residents, but also for guests.

“One of the main issues of modern tourism is the self-identity of the territory that travelers are willing to feel and learn through their emotions, immersion in the local environment and the culture of the place. And Moscow, just like every capital in the world, certainly needs to create its own unique cultural brand, that wouldn’t serve only for attracting people, but also to pronounce Moscow values and peculiarities. The spiritual heritage of Moscow, a cultural code of some kind, is known to the whole world – as the recognizable tintinnabulation of bells, Kremlin walls silhouettes, museums and galleries that attract tourists from around the world, and also special Moscow cuisine, hospitality, city festivals that have won many international awards and so on and so forth”, Ekaterina Pronicheva said.

During the public debate, the experts spoke out on the choice of an object of the spiritual heritage of Moscow they would pick as a spiritual trademark of the city. According to Daisy Fan, the trademark of Moscow is its local residents and their hospitality. For Alexander Sysoev, Moscow is associated with availability that works 24/7 and high technology. In the capital, you can receive almost any service at any time – everything is so convenient and fast. Vladimir Mukhin called Borodinsky bread a possible spiritual heritage. “When people eat Borodinsky bread with milk mushrooms, sour cream and red onions in any part of the world, they identify this with Russian cuisine, Mukhin highlighted.

denkmal Russia – Moscow 2019, a specialized exhibition devoted to preservation, restoration, utilization, and popularization of the cultural heritage, as well as to museum technologies, will be held on November 5 to 7, 2019. The event will take place in the Gostiny Dvor department store supported by the Union of Restorers of Russia and LMI – Leipziger Messe International GmbH.

As a part of the business program, the Moscow City Tourism Committee together with ANO Moscow Project Office for Tourism and Hospitality Development organizes a series of public debates titled “Heritage and Tourism”.
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© 2018-2024, ANO "Project Office for the Development of Tourism and Hospitality in Moscow"
All rights reserved. All materials of the site are available under the Creative Commons Attribution 4.0 license, provided that the link to the source is indicated (in case of using the materials of the site on the Internet – an interactive link).