Exhibitions

World Travel Market is one of the biggest events in the world of tourism intended for the industry professionals. This exhibition provides a hub of touristic ideas for the industry professionals. In 2018 World Travel Market attracted 51,500 visitors and 5,000 exhibitor companies.

The Moscow stand, put together by the metropolitan Tourism Committee, won two categories at once: the Best Stand Design Award and the People’s Choice Award. A unique exhibition stand was hosting over 30 projects, including leading hotel chains, tour operators, transport companies, as well as museums and points of tourist attraction: the State Tretyakov Gallery, the observation deck Panorama 360, Tsaritsyno Museum-Reserve, and other locations. A unique program was prepared for visitors to the stand. Every day, representatives of metropolitan tourist attractions held presentations, and a five-meter panoramic screen, where one could see the capital’s sights, helped to immerse into the atmosphere of the metropolis, feel its life and culture.

The Moscow stand at the World Travel Market became a platform for establishing professional relations between the capital tourism industry and the international community: a number of business meetings and interviews with international companies and foreign media outlets was held.

Of particular interest was the presentation of the tourism potential of the capital, which was conducted daily during the three days of the trade show by Theo Ogden, a sports blogger. During the interactive art event “Build your own Moscow”, guests created a unique collage of elements depicting the sights of Moscow under the watchful eye of Maxim Goshko-Dankov. Visitors could also go on an interactive VR-journey into the worlds of famous artists Ivan Shishkin, Natalia Goncharova and Kazimir Malevich.